Last week Darika Ahrens, Forrester’s Interactive Marketing Professional Blogger, penned an article titled PR Agencies: Adapt or Die. If we look past the intentionally sensationalist headline, there are several points that can be taken away from the article. There’s no doubt that the modern organisation has a wealth of tools at its disposal – digital [...]

Two of the world’s biggest technology companies made social waves across the industry this week. Google+, the search giant’s stab at social media, had been in closed-beta the past three months. Tuesday saw its invitation-only restrictions removed as it became open to everyone to try. Google’s hoping for big things with Plus. After its collaboration [...]

Keen not to rest on its laurels since Google revealed Google+, the world’s largest social network has been hard at work. Facebook’s privacy options have always been hidden away in the accounts page making it difficult to tailor which parties you share content with. Now every piece of content can be customised and the ability [...]

A week is a long time in technology and there’s been plenty of news to muse over. Computer giant HP is seriously struggling and announced it won’t be making PCs, tablets or phones anymore. Chief rival Apple was the only PC manufacturer to buck the trend and show European growth in Q2 2011. Rivals Acer [...]

What a week it’s been for the UK media. As more and more allegations against The News of the World surfaced, the phone hacking scandal reached boiling point yesterday afternoon when James Murdoch, Chief Executive at News Corp, announced that the 168 year old paper would close this Sunday. With a circulation of three million, [...]