eBook: 7 PR Lessons
PR can be testing, challenging and intense, but it’s also immensely fulfilling, exciting, enjoyable and a dynamic industry. Every agency has its own culture, mission and values and we feel our learnings along the way are worth sharing.
This short eBook offers a candid look behind the scenes and covers:
- Is the client always right?
- Does the telephone still have a role to play in PR?
- Why should you RAP?
- What’s the secret to staying sharp?
- And what four letter word really matters?