Elsa - Charity PhotoWe’ve got some really exciting news to share! We’re doing the PR for Elsa Hammond, who in June will begin a 2,400 mile solo row across the Pacific Ocean.

The world-record breaking attempt will see Elsa row up to 16 hours a day to become the fastest and youngest woman in history to achieve the feat for her California to Hawaii route.

Elsa has also launched ’2,400 miles: 2,400 women’ to celebrate the contributions of inspirational women across the world. The public are encouraged to dedicate a mile of the journey to an inspirational woman in their life for £42.

It’s the perfect Mother’s Day gift. Not only does the nominated woman get her name printed on the boat and a message of support/memorial read out when Elsa hits that mile, but they get to be part of an incredible adventure and support Elsa through her journey.

We’re thrilled to be sharing her story by handling the national publicity for her. This already includes national broadcast, radio and newspaper coverage including ITV, Metro, The Times, The Sunday Telegraph and Heart Radio.

To learn more about 2,400: 2,400, Elsa’s story or to organise an interview/media appearance, please get in touch. A full press release is available here.

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