We’re often asked whether award programmes are worth entering. There’s some scepticism that only category sponsors end up winning and that many programmes are “pay-to-win”.

Is this true? There is the expectation that your company will attend the ceremony if shortlisted and only the organisers know how their judging processes truly operate, but these are different to sponsors winning categories.

In fact, judging by our own clients and the successes they’ve seen this year, sponsoring doesn’t affect the final decision.

Proof in the Pudding

We’ve entered CBRE Romonet in five awards this year, and the team has been shortlisted for three and won two. The two wins were DatacenterDynamics US & Canada Awards and BusinessGreen Leaders’ IT Project of the Year.

Elsewhere, Ascertia’s SigningHub was victorious at the UK Cloud Awards and SCC AVS is currently going after its second award for the year. Earlier this summer, the company’s Managing Director won Channel Entrepreneur of the Year at the Comms Business Awards. The company has just been shortlisted for Reseller of the Year at the extremely prestigious CRN Awards.

These examples are just the successes for 2016; the years before were just as successful. We really believe in the value of industry awards because:

  • Producing the entry provides salespeople with an impressive summary document
  • Becoming a finalist can be promoted in blogs, social media and email newsletters
  • There’s a large amount of brand value associated with entering awards
  • They strengthen your relationship with the press who are involved in judging
  • Winning is an impressive endorsement that can be used for years to come

At Bamboo PR, we make the process easy for you. We monitor which awards are on the horizon and suggest only those that are worthwhile for your business. We’ll help write the entry, handle the submitting process, and then manage the marketing around the programme.

Entering an award never guarantees a win, but they are an extremely cost-effective way of raising your business’s profile. Let us know if you’d like to know which programmes are coming up for your business.