Last week Darika Ahrens, Forrester’s Interactive Marketing Professional Blogger, penned an article titled PR Agencies: Adapt or Die. If we look past the intentionally sensationalist headline, there are several points that can be taken away from the article.
There’s no doubt that the modern organisation has a wealth of tools at its disposal – digital strategies, search, SEO, PR, traditional marketing, device sim card history video, social and many more.
So where does this leave the dedicated PR agency? Well if you’re entrusting a competent agency with your public relations strategy, you’ll be in exactly the same place. Having been fully briefed in your business’ intentions, your PR agency will have spy whatsapp for blackberry already recognised your communications potential and adapted its strategy to accurately match your demands before you realise them.
It’ll already have widened its service offering and integrated itself further into your mobile spy abo beenden business. This could be event management, customer communications or email marketing management.
In fact unlike a large marketing organisation that has to brief multiple departments and stretch its resources, your PR agency has the expertise in place to run a lean integrated department.
The key isn’t a broad approach. A specialist agency with a solid understanding of the business processes leading your marketplace is all you need. The benefit? You also have an extremely effective PR agency to lead your media campaigns when necessary.