Everything-as-a-Service is here
The cloud has matured, has your marketing and PR?
"Back in my day, clouds were only in the sky..."
For many years, cloud providers traded on the industry's novelty - the next astronomical shift in how businesses procure, deliver, manage and maintain their technology.
Nowadays, competition is rife, technology buyers are more wary than ever before, and slapping the word cloud onto your press release isn't enough.
Marketing now needs to be emotive and compelling, so we help companies focus on the why, not the what or how.
This successful approach underpins every cloud client we have, whether cloud is their core business model or if services form part of their overall proposition.
This can be seen with Marketlinx's vendor agnostic cloud procurement services, BSO's cloud solutions, SCC AVS's expertise in 'as-a-service' collaboration technology and SigningHub, the only choice for high trust e-signatures.
Ditch the fluffy PR with:
- News and product launches that ignite interest across Cloud Pro, Cloud Computing News and The Stack
- Thought leadership content built on a mature understanding of how the sector works
- Use cases that show what's possible with your private, public or hybrid solution
- Social media content that gets noticed amid the noise, and many other services...
The marketplace was changing; customers were gravitating away from expensive one-off purchases to flexible pay-monthly managed services.
The era of 'as-a-Service' technology had finally arrived and SCC AVS wasted no time creating Advanced Managed Collaboration and EasyMeet to capitalise on these opportunities.
New services naturally need new marketing, which led us to manage the branding, copywriting, landing page creation, sales collateral, blogs and social media for both services.
“I began working with Bamboo when our marketing department was in its infancy, and they were a fantastic asset as we grew. The team was flexible, available and went above and beyond to support us. The quality of content was outstanding and they really grasped our identity and messaging. Great experience.”
Explainer videos are one of the most effective ways of introducing a new product, however in the past marketers would need a video company or difficult-to-use, expensive software to create one.
The cloud changed all this and now thanks to intuitive solutions like VideoScribe anyone can now create explainer videos.
This opened up new sectors for VideoScribe to sell to, which formed the underlying message of the press relations, social media, event management and website copywriting services we provided.
Refining customer journeys
The cloud certainly makes buying business technology easier, however it's everyday users that define return on investment.
Like most cloud applications, SigningHub has to convert free trials into paying customers to deliver a healthy sales pipeline.
Many early customer touch-points take place on email and these welcome messages, and the knowledge sharing emails that follow after, are crucial for demonstrating the immediate value of SigningHub.
These emails also need continuous refinement, which is why over the years, we have assessed, optimised, tested and improved these email workflows time and time again to ensure they guide users successfully towards SigningHub's ultimate goal.