Our Services

Data Centres

Data centres underpin everything from healthcare to finance and government in our data-hungry society. We understand the data centre industry inside out and can help elevate your brand whether you run a DCIM software provider, innovative power management scale-up or long-established network of edge facilities.

Our world would collapse without data centres like yours

We are acutely aware of the data centre market's particularities and criticality, and our extensive data centre marketing experience helps us tell powerful stories that resonate with budget holders and the C-suite all the way through to engineers, facility operators and speculative investors.

From environmental monitoring and asset tracking to commission-build-operate-decommission analytics, immersion cooling and hyper-scale workload management, we’ve dealt with it all.

Team Bamboo's Data Centre Marketing and PR strategy

The data centre space is technical, but it doesn’t have to be intimidating. For over two decades, we’ve translated complex technologies in mission-critical environments to a wider audience, helping businesses communicate their expertise and build trust in their offering. Colocation, cloud, cooling – we’ve written about them all and helped secure press coverage for our clients in leading industry press, too. DatacenterDynamics, Data Centre Management, Mission Critical Magazine – all these, and more.

Our Data Centre PR and Marketing services elevate your brand in a constantly evolving, complex industry at the forefront of our digital world:

Product launches that excite seasoned journalists and wary customers
Data driven digital marketing, SEO strategy and implementation
Social media that educate and informs
Thought leadership on everything from edge computing to the role of data centres in international finance
Event marketing to maximise your investment in trade shows
Award entries that bring home the win

Case study: Working with a data centre icon

Founded by industry veterans, CBRE Romonet's mission was to improve facilities through predictive modelling. Our PR and marketing support included analyst briefings, articles in the technology, business and trade media, blogs, press releases, product launches, case studies and many award successes. We also produced CTO and CFO-centric content, managed events, and created inbound campaigns. Romonet was acquired by CBRE with our help.

Real-time automation for real-time ROI

RF Code is an unsung hero of many data centres and the company's environmental monitoring and asset management solutions underpin facilities the world over.Our long-standing relationship with RF Code spanned many services over many years. A favourite campaign was a year-long brand awareness campaign that changed business leaders' perceptions about data centres - less, a financial black hole full of mystery; instead, strategic corporate assets delivering long-term value.Through carefully positioned articles, targeted social media, analyst education and engaging content production, we reset industry perceptions.
Ready to get started?
Whatever your goals, we work closely with you to understand where you want to be and move fast to help you get there. Let's chat.

Gregg Primm - Green Revolution Cooling, VP, Global Marketing

“I worked with Bamboo prior to joining GRC, so I knew their talent for delivering PR campaigns. Once again, Bamboo exceeded expectations, hitting the ground running and delivering an extensive EMEA PR plan in the data centre sector. This included magazine cover stories, press releases, thought leadership – you name it. They are my go-to partner when expanding into the region (and they also have impeccable taste in cinema!).”