Responsible AI Charter

Early into AI’s mainstream emergence in 2023, Team Bamboo launched its Responsible AI Charter. This charter details our approach to using artificial intelligence (AI) technology responsibly, as well as clear descriptions of how we define AI. This best practice guidance should be read in addition to our Privacy Notice. Our Privacy Notice covers our duty of care towards personal data. Also, in this charter is our list of acceptable AI tools, which is reviewed annually. Please note, we reserve the right to add or remove tools periodically.

Why does this policy exist?

AI is a transformational shift in the workplace and marketing. When monumental changes like this occur, Team Bamboo treads cautiously with complete transparency to our clients and business partners. This charter outlines:This charter outlines:

  • How we see the state of AI
  • The difference between generative and assistive AI
  • The pros, cons, risks and threats of AI's emergence and development
  • A list of AI technologies under evaluation, in use or decommissioned, with reasoning
  • Contact details for you to reach a human to discuss

What constitutes AI

AI, chatbots and similar technologies have existed for some time. Most of the world now describes AI as generative AI. The most well-known example of this is Chat-GPT – and other tools that use advanced language processing to replicate a person – for instance, Otter AI for notetaking or Canva Magic Studio for image creation.There is also assistive AI – such as Microsoft’s soon-to-launch Co-pilot for Business – which aims to reduce admin, increase productivity, and enable people to work more effectively. Assistive AI is not about creating things from scratch but rather using a company’s data to deliver positive business outcomes.

What are the benefits and opportunities of using AI?

Empowered by AI, benefits for any user of AI include streamlining (human-checked) research, automated notetaking, easing creative brainstorming, faster content production, team fulfilment and productivity gains.

What are the threats of AI?

The risks of unethical, untempered use of AI include plagiarism, unintentional intellectual property theft, malicious use, disinformation, a threat to livelihoods, overuse and oversaturation, dishonest client relationships and other risks.

What does this mean for clients?

We will share our AI knowledge with clients, so they can plan their approaches in this interesting space and keep pace with how marketing will evolve. We will always communicate:

  • What tools we are using
  • Why we are using specific AI technologies
  • How we will use AI technology
  • When the use of specific AI tools comes into effect

Data protection, privacy, and intellectual property are at the top of our agenda, and a thorough evaluation process exists to consider our decision's micro and macro impacts.

What about the effect on Team Bamboo?

We will not replace our people with AI. Instead, we will empower them with technology, as always.Six months on into the existence of this charter and it has become clear that some companies are starting to embed AI into their technologies. It is becoming more difficult to police its use in companies and to opt out of AI. In these cases, we will educate our people on how to use new functionality and how to communicate this to clients. We will, as always, consider alternatives as well.

What about content production and copywriting?

Our love of words, talented team, and our clients’ trust mean we will be a human-led company until the end of time. We will never dishonestly parade any AI-written work as our own; this charter will communicate AI’s influence on any content production, should that ever be deemed appropriate.As of the time of writing, we do not use AI to produce written content and have no plans to do so.

What AI technologies does Bamboo PR use?

We do not currently use any AI technology. Should this change, we will circulate details on new tools before their implementation.

I am an AI technology company; can you help me with marketing?

Yes, we have a long heritage of helping companies in the sector raise their brand profile and market awareness. You can read more about our AI technology marketing here.

I want to understand more about AI and Bamboo; whom do I contact?

Responsible AI use is intertwined with data privacy. Please contact privacy@bamboopr.co.uk or contact our Managing Director here to discuss AI generally.This policy was published on 26/04/2023 and last updated on 11/01/2024.