Adapting to change: Leading an agency in the tech industry

December 5, 2023By Marco FioriBlog

The one constant in life is change. And agencies don’t half experience change by the bucketload. Our business model sees us constantly juggling client requirements, people requests, market trends and company goals. Now, throw technology as your chosen sector into the mix – a resilient industry that’s intent on never sitting still – and you … Read More

Building Client Relationships is Harder Than You Think

September 13, 2023By Marco FioriBlog

  I’ve had all sorts of client relationships over the years. Some have come naturally to me; others have taken time while each side slowly learns more about each other. People are complex, after all, which causes the power balance between agency and client to be endlessly fragile. What goes into a client relationship, and … Read More

BCW & Wired Spotlights Musion Business Potential

September 20, 2013By Bamboo PRBamboo News, Blog, Client news No Comments

It may be known for taking the entertainment world by storm, but much of Musion’s innovation is coming from the corporate world. Excitingly, holography is no longer a futuristic pipe dream. Many businesses are already using Musion TelePresence™ and Musion Eyeliner™ to conduct marketing campaigns, undertake remote keynote speeches and executive meetings, and boost customer … Read More

Business Blogging 101 With Acora

August 15, 2013By Bamboo PRBamboo News, Blog, Client news No Comments

At first glance blogging might seem the same as standard press liaison, but blogging outreach and the organisation of guest spots requires a carefully planned approach. We should know – we assisted Acora, the mid-market outsourcing specialist with just that, business related blogging opportunities. The company wanted to shift focus away from its technology and … Read More