New algorithms, AI tools, and changing search engine ranking factors; just an average day in digital marketing, right? Often, the job of a digital marketer or any content manager is a thankless task, one that’s often questioned about what they’re doing, what the return on investment (ROI) is, and the need to show immediate results … Read More
Everything runs more smoothly with a well-thought-out plan so why should content be any different? As a PR and content agency we’ve created many content plans for our clients over the years. From hyper-focused projects to long-term plans of action, there are a few universal things to keep in mind when building a successful content … Read More
We’ve discussed how important it is to be consistent with marketing content in our previous blog. This time, we’re discussing one of our favourite types of content, one that’s essential for any business that wants to position itself as an industry expert. From the title, you’ve probably already guessed it… blogs! The benefits of blogging … Read More
It’s always a bonus when our clients regularly upgrade their products and services as it provides us with tons of material to share with users on social media as well as with the press. Blogs, updates, and company changes – you name it! Our client Ascertia, makers of SigningHub, are a perfect example. Their included … Read More
