Strategic Marketing for the Quantum Apocalypse

March 15, 2024By Kat GibbonsBlog

The whispers have been growing louder for years. Quantum computers, once relegated to the realm of science fiction, are rapidly becoming a reality. These powerful machines, capable of harnessing the strange world of quantum mechanics, hold immense potential for innovation – but also present a grave threat. As a technology-focused agency, Team Bamboo stays at … Read More

Google Core and Spam Algorithm Updates – March 2024

March 8, 2024By Kat GibbonsBlog

Since the introduction of artificial intelligence (AI) platforms like ChatGPT, AI-generated content has flooded the internet. Many companies saw it as a quick fix to increasing website traffic and search rankings and creating massive amounts of content in the blink of an eye. The thing is you can’t fool Google. March 2024’s Google Core and … Read More

What is a mobile-first digital strategy?

February 22, 2024By Kat GibbonsBlog

For decades, web admins and brands have built their websites solely on visitors coming from a desktop or laptop. Since the rise of mobile technology, the best brands have adapted to that change in visitor behaviour. With Google and other search engines now prioritising website mobile friendliness, enter the mobile-first digital strategy. Digital marketing trends … Read More

Bamboo Careers – Junior Account Executive

October 9, 2023By Kat GibbonsBlog

What we need Bamboo PR is hiring a Junior Account Executive for our B2B technology marketing, content and PR agency. You will: Want a work-from-home lifestyle and be self-motivated Create compelling content, enjoy writing every day and have a ken eye when editing Work on digital campaigns that span PPC, SEO, performance marketing, and Paid … Read More

What is Google E-E-A-T and why is it important?

September 28, 2023By Kat GibbonsBlog

If you’re not a marketer, Google E-E-A-T may not even be on your radar – but it should be. In the vast and ever-evolving digital marketing landscape, achieving visibility and credibility is a challenge every business faces. Google’s E-E-A-T is a set of guidelines set out to identify the Experience, Expertise, Authoritativeness and Trustworthiness of … Read More

What is Google Project Magi, and how will it impact search?

June 27, 2023By Kat GibbonsBlog

  Change is coming. Again. First mentioned in a New York Times article in April 2023, Google Project Magi is the most significant change to the search giant in more than a decade. Despite continuous algorithm updates, Google Magi promises extensive redevelopment with a short timeline to launch. Organic and paid search are a significant … Read More

How will AI impact the future of content marketing?

May 3, 2023By Kat GibbonsBlog

  Since the launch of ChatGPT on 30 November 2022, the internet has been abuzz with how it may be the end of human-led content. We know this won’t be the case for marketers who value quality content, executives who understand the importance of strategic messaging and savvy business owners who embrace technology yet value … Read More

Google Analytics 4: Is Your Business Ready?

April 12, 2023By Kat GibbonsBlog

In March 2022, Google announced it would sunset its Universal Analytics and Universal 360 platforms. These will no longer collect data from 1 July 2023. This change is a significant development for unprepared technology businesses, specifically eCommerce retailers. Companies have relied on Google Universal Analytics property data to optimise their websites and marketing strategies. The … Read More

Bamboo PR Attends mediaPro 2011

November 4, 2011By Bamboo PRBamboo News, Blog No Comments

This time of year is always busy for UK tradeshows and last week was no different. mediaPro, the premier event for marketing professionals, took place at Olympia, London on the 1 – 2 November. Like any good agency, we attended to keep on top of the latest industry developments. With over 100 hours of seminars … Read More