Adapting to change: Leading an agency in the tech industry

December 5, 2023By Marco FioriBlog

The one constant in life is change. And agencies don’t half experience change by the bucketload. Our business model sees us constantly juggling client requirements, people requests, market trends and company goals. Now, throw technology as your chosen sector into the mix – a resilient industry that’s intent on never sitting still – and you … Read More

Building Client Relationships is Harder Than You Think

September 13, 2023By Marco FioriBlog

  I’ve had all sorts of client relationships over the years. Some have come naturally to me; others have taken time while each side slowly learns more about each other. People are complex, after all, which causes the power balance between agency and client to be endlessly fragile. What goes into a client relationship, and … Read More

How to lead a team when you were once a peer

July 13, 2023By Marco FioriBlog

  Everyone has times in their life when boundaries are redrawn. Sometimes this is self-instigated; other times, it’s thrust upon you. ‘Premature leader’ is an apt way to describe this. For me, this occurred when our business faced a tragic event. I started running Bamboo overnight before eventually buying the company. I quickly learned that … Read More