Everything-as-a-Service is here
The cloud has matured, has your marketing and PR?
"Back in my day, clouds were only in the sky..."
For many years, cloud providers traded on novelty - an astronomical shift in how businesses deliver, manage and pay for their technology.
Nowadays, competition is rife, buyers are wary, and slapping 'cloud' onto your marketing isn't enough.
Messaging needs to be compelling, so we help cloud and SaaS companies focus on the why, not the what or how.
This successful approach underpins every cloud client we have, whether cloud's their core business model or part of a broader service proposition.
This can be seen with BSO's cloud connectivity, IntraLAN and SCC AVS's expertise in 'as-a-service' collaboration technology, and SigningHub, the only choice for high trust e-signatures and digital trust.
Create impact with:
- News & product launches across Cloud Pro, Computing and MicroScope
- Content strategy and production for educating buyers in complex industries
- Use cases that show what's possible with your private, public or hybrid solutions
- Thought Leadership that position your brand as a leader in the space
- Social Media using content and trends to amplify your brand
- And so much more...
The marketplace was changing; customers were gravitating away from expensive one-off purchases to flexible pay-monthly managed services.
The era of 'as-a-Service' technology had finally arrived and SCC AVS wasted no time creating Advanced Managed Collaboration and EasyMeet to capitalise on these opportunities.
New services naturally need new marketing, which led us to manage the branding, copywriting, landing page creation, sales collateral, blogs and social media for both services.
Refining customer journeys
The cloud certainly makes buying business technology easier, however it's user adoption that defines return on investment.
Like many cloud applications, SigningHub has to convert free trials into paying customers to deliver strong customer LTV.
Many early customer touch-points take place on email and these welcome messages, and the knowledge sharing emails that follow after, are crucial.
These emails also need continuous refinement, which is why over the years, we have assessed, optimised, tested and improved these email workflows again and again to ensure users are guided successfully towards SigningHub's ultimate goal.