When technology sounds this good, it deserves to be heard. For Void Acoustics and Team Bamboo, our partnership has been about amplifying more than products. It’s been about sharing stories that show the true power of exceptional sound.

A familiar connection, a new partnership

Sometimes relationships come full circle. Marco and Caroline Yates, Void’s Head of Marketing, first worked together during Bamboo’s long-standing partnership with avsnet.

Marco led the account on Bamboo’s side, while Caroline drove the social media strategy. That early collaboration built a rhythm and trust that would prove invaluable years later.

Fast forward, and Caroline once again turned to Bamboo, this time as the client and with an exciting proposition: help elevate Void Acoustics’ PR and brand awareness. She wanted a partner who loved telling stories that did justice to Void’s unique sound systems and bold brand. Not just specifications and product features, but real-world stories of how Void technology transforms experiences from festivals and hospitality venues to corporate installations.

Building awareness, shaping stories

Together, we’ve cemented Void as the sound system to beat, launching headline products into publications such as Pro Sound Web, TPi Magazine, DJ Mag and other landmark outlets around the world.

Our favourite case study, of which there have been countless examples, was for HPE that earned top-tier coverage in UC Today, AV Magazine, and Installation.

Other highlights include coordinating a LIVE Magazine roundtable and helping shape the storytelling behind Void’s new website. Each activity was designed to keep the brand’s voice as bold and distinctive as its products.

Making noise in the right places

Together, we’ve created a steady rhythm of visibility and credibility.

• More than 15 press releases over 18 months, positioning Void around new partnerships, appointments, and product innovations.
• Over 30 case studies during the same period spanning hospitality, entertainment, festivals, and corporate installations.
• 57 pieces of PR coverage across trade and vertical press
• A total readership reach of 1,338,800

Every piece of content played its part in telling the bigger story of Void Acoustics – a company pushing the boundaries of sound and design.

Moving in tune with change

As Void shifted its focus from the club scene to corporate installations and high-end hospitality, we made that transition seamless. Our case studies showcased this evolution, highlighting installations that spoke to both credibility and creativity, while respecting the brand’s heritage.

We also supported Void at numerous ISE’s in Barcelona, one of the AV sector’s most important tradeshows, providing on-the-ground coordination to maximise media opportunities and strengthen the company’s presence.

Results that resonate

The outcomes speak volumes: nearly 60 pieces of coverage, more than 1.3 million in reach, and growing recognition across new markets. But these numbers are only part of the story.

What matters most is how Void’s brand has evolved. Today, it has a fantastic following and dedicated community championing its every move.

For Caroline, it’s meant having an agency she can trust, one that brings consistency, creativity, and care to every story. As she puts it:

“Bamboo has helped us share our story with the world in a way that feels true to who we are – passionate, innovative, and proud of the sound experiences we create.”

Resonating together

Our partnership with Void Acoustics has been built on trust, creativity, and a shared passion for sound and pro AV. From headline product launches to detailed case studies, from global coverage to event coordination, we’ve worked side by side to amplify Void’s voice across industries and markets.

What stands out most isn’t just the outcomes but how we achieved them, through collaboration, mutual respect and a genuine focus on telling stories that matter.

At Bamboo, our goal has always been to make our clients feel at home, understood, supported, and celebrated. This partnership proves that when teams come together with care and ambition, the results resonate far beyond the page.

Client
objective

To evolve Void’s storytelling, promote high-impact case studies and gain brand recognition across regional and international trade press channels.

Bamboo’s
approach

We developed a bold PR and content strategy, highlighting Void’s personality and values through compelling stories, product narratives and real-world installations.

Our
results

Void’s story was heard loud and clear, with increased coverage across top-tier trade titles, bolstered global visibility and a better-aligned brand narrative.

Our clients say…

• Bamboo has more than stepped up for Panchaea, providing us with a rapid growth plan that has seen monumental increases in website and LinkedIn traffic. Great management of socials, updating our website to compete in a saturated market, and managing to throw together collateral for a last-minute trade show means for Panchaea, Bamboo will be a long-term partner we look forward to growing with.

  Pete Overell Panchaea, Founder and Director

• I worked with Bamboo prior to joining GRC, so I knew their talent for delivering PR campaigns. Once again Bamboo exceeded expectations, hitting the ground running and delivering an extensive EMEA PR plan in the data centre sector. This included magazine cover stories, press releases, thought leadership – you name it. They are my go-to partner when expanding into the region (and they also have impeccable taste in cinema!).

  Gregg Primm Green Revolution Cooling, VP, Global Marketing

• Having worked with the team previously, they were my first agency I brought on board in my new role. They have an ability to get up to speed very quickly and be super flexible and supportive while I establish the marketing function. They are also a really nice bunch to work with.

  Ciara Murphy Cloudstaff, Global VP, Marketing