Software & Software-as-a-Service (SaaS)

Today’s businesses run on software. Decades of Bamboo marketing experience and expertise help you grow faster.

From unified communications to electronic signatures, Team Bamboo loves helping software and SaaS providers capture demand, build loyalty and cement their market share.

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Products and services that help companies grow and innovate

The fight for subscriptions and renewals is tough. Reducing customer churn and winning new business requires a coordinated marketing strategy spread evenly between awareness, acquisition and retention.

We deliver informative content that shows what’s possible with your software while creating nurture communications that builds advocacy and loyalty.

Software & SaaS PR and Marketing that drive growth, innovation, and market share

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    PR campaigns that get you noticed by investors

    PR campaigns that get you noticed by investors

    Secure the right opportunities with your company’s ideal publications.

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    Product announcements that showcase your engineering feats

    Product announcements that showcase your engineering feats

    It’s vital to communicate your work confidently and to the right audiences.

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    Digital marketing campaigns that capture intent

    Digital marketing campaigns that capture intent

    Understand your audiences and cater to their unique behaviours.

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    Social media that fosters community and reduces churn

    Social media that fosters community and reduces churn

    More than just numbers: create a community that truly cares on the platforms that matter to your industry.

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    Content marketing that empowers users and secures subscriptions

    Content marketing that empowers users and secures subscriptions

    Showcase your authority and expertise, solve issues, and nurture your leads.

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    FAQ video content and knowledge bases for self-serve support

    FAQ video content and knowledge bases for self-serve support

    Proactively support your new and existing customers with helpful, strategic content.

Ready to get started?

Whatever your software does, we have the passion and know-how to help achieve your goals. Let’s chat.

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Our clients say…

  • Bamboo has more than stepped up for Panchaea, providing us with a rapid growth plan that has seen monumental increases in website and LinkedIn traffic. Great management of socials, updating our website to compete in a saturated market, and managing to throw together collateral for a last-minute trade show means for Panchaea, Bamboo will be a long-term partner we look forward to growing with.

    Pete Overell Panchaea, Founder and Director

  • Having worked with the team previously, they were my first agency I brought on board in my new role. They have an ability to get up to speed very quickly and be super flexible and supportive while I establish the marketing function. They are also a really nice bunch to work with.

    Ciara Murphy Cloudstaff, Global VP, Marketing

  • From the outset, it felt like we added 4 or 5 additional members to our marketing team. Bamboo just got our culture, ethos and tone and style of writing. Our Bamboo colleagues are closely integrated members of the VQ team. It is a great pleasure to work together.

    Ruth Paton VQ Communications
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