Reintroducing Bamboo – B2B tech marketing that roars

Bamboo’s fresh brand is here, and I’m excited to explain why.

Our team has spent the past year defining what makes us fantastic and why B2B technology brands love working with us. In that soul-searching, we realised that no one called us Bamboo PR unless we were in trouble.

We’ve always been affectionately known as Bamboo or Team Bamboo.

Why Bamboo?

When I purchased Bamboo in 2022, I sensed we were a well-kept industry secret.

A somewhat timid group who were happy to sit in the shadows and let our work do the talking. Quietly brilliant.

But this presence did us a disservice. We often found ourselves pigeonholed in ways that stunted the talents of our wonderful people and made people think “PR” and nothing else.

You see, we’re so much bigger than that.

It doesn’t matter what words we use or what technology brand we promote; we do something very special that’s increasingly rare.

We apply intense critical thought and treat clients as our own, operating with a deep sense of honour and care.

We’ve also realised that sharing our expertise and leading in the industry is part of this duty.

Technology has flowed through Bamboo’s veins for nearly two-and-a-half decades, and we are responsible for guiding our clients through marketing upheaval, stakeholder change, and uncontrollable market forces.

Hiding away doesn’t achieve that outcome.

I genuinely see this moment as the panda awaking from its slumber, proudly roaring, ‘We deserve to be here, we adore technology, and we want to work with you.’

What’s new about Bamboo?

Beyond just tweaking our name, Bamboo received a new coat of paint and a much-needed website revamp.

As a team, we’re all really excited about this updated look, but there was one aspect of our brand that nobody wanted to see leave. Our trusty panda face has been a core part of Bamboo’s identity since 2002, and it isn’t going anywhere anytime soon.

As part of our website relaunch, we’ve completely overhauled our case studies section. We’ve tidied up over 23 years of great work to focus on our latest and greatest achievements. Check out some of our new case studies here[RJ1] .

There’s plenty more new details dotted around the website, and we’ve got some great content on the way in the coming weeks.

What happens next?

One of the biggest updates with the new Bamboo is our services.

I’m excited to make the rounds in our community, explaining how our refined services, each working independently or as an integrated pair or trio, build sustained marketing momentum in this chaotic world.

For those of you ready to dive in, enjoy exploring how we deliver:

• PR & Comms
• Content Marketing
• Digital Marketing

Bamboo’s PR & Comms service

is about building trust with journalists, in the media and how the market perceives your brand.

Content Marketing

builds authority and demonstrates your expertise, whether in written content, long-form deep dives, on LinkedIn or via video. Authoritative and engaging content is the bedrock of trust, and we are a strategic and production powerhouse.

Digital Marketing

builds trust online, signalling to those seeking answers that our clients are worthy of their attention through competitive search engine results, AI share of voice and credible digital advertising. Discoverability through and through.

Why am I and Team Bamboo so obsessed with trust?

Trust is one of the last remaining currencies of credibility. If anyone can create anything online, how do technology businesses convince customers they can deliver and are worth investing in?

Seeing clients in the media, written by independent journalists, reinforces trust. Consuming thought-provoking, human-crafted content built on decades of industry experience demonstrates credibility. Clicking on a search result, AI conversation or digital advert that hasn’t been gamed is good business.

Trust is in short supply, and Bamboo knows how to build, maintain, and protect it.

Is anything changing in how you do business?

We are an iterative business by design, so expect to see our fresh coat evolve subtly through the seasons and do let me know if you spot any gremlins.

Our home remains at www.bamboopr.co.uk, and if you work with us, you can enjoy the nod to our past while we operate officially as Bamboo Public Relations Ltd.

We are still the same friendly, welcoming team that loves technology. Those geeky, proud people, forever.

We’re Bamboo.