Ethical Goods LogoAt Bamboo PR we love working with new and innovative clients. We’re excited to be working with ‘Ethical Goods’, a pioneering company that creates mutually beneficial partnerships between charities and companies.

Ethical Goods has released its first ever ethical fashion label which can be seen in a new online game called Fashion Week Live, the first interactive social network experience to authentically represent the fashion industry. Ethical Goods, 505 Games, a global publisher of video games, Funcom, a world- leading independent developer and publisher of online games, and IMG Worldwide (IMG), the global sports, fashion and media company, have launched this unique mobile tracker for android mobile game and opened it to players worldwide.

Ethical Goods masterminded an innovative alliance with the world’s largest wish-granting organisation, Make-A-Wish® as the exclusive charity in Fashion Week Live. As part of the association, players of Fashion Week Live can buy virtually branded fashion items through the Ethical Goods label as a way to donate through play. 56% of the purchase price of each item sold will go directly to benefit Make-A-Wish.

With a good cause benefitting from people playing on a Facebook game, this project has been a privilege to work on phone spy apps android reviews 2013 and we can’t wait to see how much money is raised for the charity. We are also really pleased with the media reaction to the story and particularly their interest in what Ethical Goods does.


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